Australian Motorcycle Components

http://www.thinkroadsafety.gov.uk/campaigns/motorcycles/media/howclose.mpg

 

In 2003, 73% of all crashes involving a two-wheeled motor vehicle also involved a car.

The DfT report, In-Depth Study of Motorcycle Accidents (Adobe Acrobat), concluded that the most common cause of motorcycle crashes is a 'right of way violation'. The majority of these incidents occur at T-junctions and it is usually the motorist - rather than the biker - who is at fault.

In around 65% of these 'right of way' incidents, a driver somehow fails to see a motorcyclist who should be in clear view - a biker who is often is spotted by witnesses and other road users who are present at the time.

This figure of 65% does not include incidents where drivers fail to take a restricted view into account, or fail to judge the speed and/or distance of an approaching biker.

The THINK! team worked closely with key motorcycling stakeholders - including the Motorcycle Industry Association, the British Motorcyclists' Federation and the Motorcycle Action Group - to develop the new campaign.

Feedback from these stakeholders suggests that encouraging riders and drivers to 'look out for each other' reinforces the blame culture that exists between the two groups

I know it's easy to forget, but if you can't see his eyes in his outside miror, he's never going to see you.

"Don't take it in" focuses on common scenarios when people look but don't see. The advert reveals that every year an estimated 1500 motorcyclists are killed or seriously injured because drivers look but don't see. Click on the 'Larger Picture' to play the audio.